Thoughts on human behavior and health care

Why Wearables are Becoming a Subscription Service

In just the past few weeks, Apple, Fitbit and Amazon launched new wearable devices to target the growing health and wellness market. But something about these new products was different than in prior releases – a subscription service.

How to Spot a Badly Designed Nudge

Most people tend to ask the question: How do you design a good nudge? But it may be even more important to consider how to identify a badly designed nudge.

Three Ways to Improve Flu Shot Campaigns

Flu season is right around the corner. The COVID-19 pandemic has made it more important than ever to get the flu shot. Despite numerous efforts, flu vaccination rates in the United States have been mostly unchanged over the past decade. In fact, less than half of Americans get the vaccine each year. So, what can be done to change that? Here are three concrete ways.